Thursday, March 29, 2007

How to find hungry markets

Knowing how to find hungry markets is the single most valuable skill you'll ever develop as an entrepreneur. The best ads, the best product, the best effort in the world don't mean a thing if you don't have access to a group of people ready, willing and able to buy what you have to sell.The 'Three Musts' for finding a hungry market are:
1. You must be able to easily reach them
2. They must be hungry for what you have to sell
3. They must be proven buyers
When ever you hear about people who are enjoying spectacular success - and who achieved it relatively quickly - you're almost always seeing an example of someone who found a 'hungry' market and worked it intelligently.
So where do you start?
I would do a search on overture.com using the Keyword
Selector Tool and searching subjects that interest you.
Let’s try dog, 813326 searches last month. This is too
broad a term so look down the list and pick out adoption
dog 21978 searches. So we know that we could provide
an e-book on dog adoption. Get the idea, just do the research.

You can look for ideas on alexa.com I recommend that you
download the toolbar. To do this go to www.alexa.com and
click on the Free Toolbar on the top line.

A good way to find hungry crowds is to go to your local
news agent and check out the hundreds of special interest
magazines that are on sale. The existence of a magazine
-especially one that has been around for years - is PROOF
of the existence of a lively, hungry marketplace. Tip, check
out the mail order ads.

Until next time
Jeff Frank
www.ahswebtraffic.com

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