Thursday, March 29, 2007

How to find hungry markets

Knowing how to find hungry markets is the single most valuable skill you'll ever develop as an entrepreneur. The best ads, the best product, the best effort in the world don't mean a thing if you don't have access to a group of people ready, willing and able to buy what you have to sell.The 'Three Musts' for finding a hungry market are:
1. You must be able to easily reach them
2. They must be hungry for what you have to sell
3. They must be proven buyers
When ever you hear about people who are enjoying spectacular success - and who achieved it relatively quickly - you're almost always seeing an example of someone who found a 'hungry' market and worked it intelligently.
So where do you start?
I would do a search on overture.com using the Keyword
Selector Tool and searching subjects that interest you.
Let’s try dog, 813326 searches last month. This is too
broad a term so look down the list and pick out adoption
dog 21978 searches. So we know that we could provide
an e-book on dog adoption. Get the idea, just do the research.

You can look for ideas on alexa.com I recommend that you
download the toolbar. To do this go to www.alexa.com and
click on the Free Toolbar on the top line.

A good way to find hungry crowds is to go to your local
news agent and check out the hundreds of special interest
magazines that are on sale. The existence of a magazine
-especially one that has been around for years - is PROOF
of the existence of a lively, hungry marketplace. Tip, check
out the mail order ads.

Until next time
Jeff Frank
www.ahswebtraffic.com

Saturday, March 24, 2007

What Does It Take To Make Money On The Web?

All these people are very successful at making money on the web.
Dan Kennedy, Bill Glazier, Ted Ciuba, Ewen Chia, Rich Schefren, Andrew Cocks, Terry Zambri, Mike Filsaime, Michael Cheney, Andrew Fox, Stuart Elliott, Stephan Ducharme.
What do they have in common?
1 A burning desire to succeed
2 Motivation
3 Stick-ability. To keep going when things get tough
4 Work ethic. To do the work that is needed
5 Single-mindedness
6 The tools to do the job
Do you have the strength to shut out all the negative minded people who say it cannot be done
Do you have a burning desire to succeed? The motivation to make money. Are you willing to take some risk, will you give in when one of your friends or family tell you it’s not possible. Will you do the work that is required and not be distracted. If you are still with me then you have got what it takes.

I saw this in a Bar the other day:

Doing what you want sets you FREE Liking what you do makes you HAPPY
I would like to add the following:
Being wealthy, fit and healthy enables you to enjoy your FREEDOM and HAPPINESS

It is OK to be selfish (providing that you do no harm to anyone), you do not owe the world anything. This is not a rehearsal. So make a fortune, give it away if you want, but please do what you want to do and not what society, family or friends want you to do, it’s YOUR life.
So this is what you do:-
a- Find a hungry crowd. A group of people that want something desperately
b- Source a product that fills there desperate need
c- Become an affiliate
d- Set up a squeeze page (give them something free when they land on your squeeze page)
e- Advertise
f- Set up an email sequence to send offers to your list

This is a simplistic outline of what you need to be and do. I will write some articles on how to do the steps in the days to come.
Regards
Jeff Frank

Monday, March 19, 2007

Do Your Potential Customers Forget About You?

[By: Tom Kulzer] Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly! But, after you've delivered that first bit of information to your prospect, do you send him any further information? If you are like most Internet marketers, you don't. When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't the "List Technique" very effective?
The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have "big news".
List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters?
List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning. First, you'll need to develop your follow up messages. If you've been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services! Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message. The next couple of follow up messages should create a sense of urgency in your prospect's mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately! Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn't yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn't the right color or doesn't have the right features, or if he is looking for something else entirely. (By this time, it's unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.) The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up! Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions! Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale! Send the final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are at least 4 days apart. Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?
Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more:
at Aweber and http://www.DeliveryMonitor.com

Friday, March 16, 2007

Viral Marketing

Explode Your Business With Viral Marketing!by Justin Blake, CEO ViralShock.com
Creativity.
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized. It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worst of all, you business could just get killed. While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spyware. Viral Marketing OverviewViral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product. Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well. Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. Using Viral Marketing to your advantageThe main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.Most sites and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games. Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create gossip or a buzz. Many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
- Justin Blake, CEO
---
Justin Blake one of the web's foremost experts in Viral Marketing. He has recently created a brand new viral marketing resource to help online business owners radically increase their profits and subscriber base, and you can find out more about this incredible resource here:
==> http://www.viralshock.com/members/oldgit

Viral marketing works, it builds your list fast.
Jeff Frank

Thursday, March 15, 2007

Do you need a SQUEEZE PAGE?

Good question, easy answer- YES

If you are serious about an online income then you need to build a list.
I am sure that you have heard the term “The money is in the list” well
to build a list you have to capture the name and email address of your
visitors. You do this by using a lead capture page (squeeze page) If you
do this and build a list then even if you do not sell to your visitors on
there first visit to your offer then you can send them a series of emails
with different offers (or the same offer over a two, four, five.....day period
etc. This will increase your chances of increase sales. It will also build a
Relationship with your list which will give them more confidence in you.
How do you build a squeeze page?
I use and recommend MarketingMakeOverGenerator Below is the link
to sign up.
CLICK HERE

Monday, March 12, 2007

Affiliate Marketing - is it as easy as they say!

Hi,
Affiliate marketing is an easy way to make
some money on the web. BUT!!!!!!!!
And it's a big BUT, it takes time,work and
effort.
You have probably read many times how simple
it is. You sign up for an affiliate program
advertise the program and wait for the money
to come in.I ask you, has this been your
experience? Did the money come in, did you
make any money? I will leave you to answer
this as only you know the truth.
When I first tried to make money with
"affiliate programs" I spent a fortune on
ebooks and joined every site that I thought
would show me "HOW"
This was a long expensive way but at least
I now had all the information that I needed
available to me. All I had to do was make
some sense of it all,talk about information
overload. Have you been there?
Now the good news,it,s been made easy for
you. Take a look at www.ahs-homebiz.com I
recommend this is as the best way to start
making money on the web.

Regards Jeff Frank